Seed Head Selfies

Kellogg’s Seed Heads show kids that all Kellogg's food is grown naturally, giving them the chance to 'grow with Kellogg's' at home.

As part of the promotion, we created awareness and talkability on social. We took a classic photography faux-pas and turned it on its head to create a hugely shareable campaign.

We also developed the redemption site and its art direction, showing kids how to grow their seed heads at home.