The Black Strawberry

We launched Puerto de Indias in the UK with an ownable, non-conventional idea that appealed to sophisticated, creative and curious people. We counteracted the oversaturated ‘pink wallpaper’ created by competitor pink gins with an edgier, unconventional, unisex alternative.

‘It’s not pink, it’s Puerto’ was an ‘anti-pink’ campaign that introduced the UK to the darkly sophisticated and unconventional world of Puerto via the iconic black strawberry.

Shortlisted at the Social Buzz Awards.