The Lightbulb List

With the world’s biggest brands fighting for attention at COP26, Deloitte needed a leftfield idea that would get noticed. Harnessing the power of books, we asked climate experts which titles inspired their lightbulb moments in order to inspire climate action in others.

The Drum Awards - Best Omnichannel Campaign - Winner

​​The Drum Roses - Social Purpose - Shortlist

B2B Awards - Best Limited-Budget Campaign - Shortlist