HIDDEN Wonders of the World

We teamed up with explorer Ed Stafford to launch Sony’s new Xperia Z1, which featured 'the world’s best camera in a waterproof smartphone'.

In a global game of hide and seek, fans followed daily clues across social channels, and guessed the remote watery locations of 4 phones by dropping pins on Google Maps. 

​​The game reached over 1 million people in just one week, with more than a million engagements on Facebook and Twitter. There were more than 30,000 competition entries.